Trade-marks are valuable assets and may be sold, pledged, or transferred to legacy. When used under license, trade-marks can also provide loyalties. The value of a trade-mark increases once it becomes registered, because this is the most reliable protection against counterfeiters and third-parties claiming prior rights. According to Section 17 of the Trade-marks Act, a trade-mark registration is normally incontestable against any third party claiming prior rights once the mark has been registered for a period of five years.
Other topics
Why should I do an availibility search?
Three reasons for doing an availability search prior to filing and using a trade-mark. |
Trade-mark registration process in Canada
Understanding the trade-mark process in Canada. |
Securing your trade-mark
Congratulations! Your trademark is now registered. The trade-mark registration confers exclusive rights across Canada provided certain conditions are met. |
For lawyers and notaries
How we can help your clients secure their trade-mark rights. |